Incoming phone calls weren’t always treated with skepticism. However, robocallers and scammers have eroded the public’s trust in a vital communication tool. Consider this: Americans received 35 billion spam calls in the first half of 2021. They lost $275 million as a result.
In the face of a relentless barrage of calls — and knowing all too well the dangers of getting scammed — people have made a choice: I’ll just let it go to voicemail. Now, 8 in 10 Americans say they don’t answer their phone when an unknown number pops up.
This widespread reluctance to pick up the phone presents all sorts of problems for businesses: important calls go unanswered, time and resources are wasted, and prospects never quite convert to customers. Meanwhile, companies (like everyone else) get flooded with unwanted and potentially dangerous robocalls.